There’s plenty of reason to develop an e-commerce website in 2019 if you haven’t already. There are plenty of stats available to back up the indisputable truth that consumers are fleeing in droves to online shopping, including:
Despite the profitability of e-commerce, 46% of small businesses in America still do not have a website. Are you one of those who still hasn’t taken advantage of this lucrative market?
Let me, Mauricio Piña , give you the inside scoop on how you can reap the benefits of having an e-commerce website.
E-commerce Basics
Let’s run down some of the basics of e-commerce.
E-commerce is essentially any commercial transaction that takes place over the Internet. In this case, we’ll be talking about e-commerce websites, which are websites where a business and its customers can participate in a transaction for goods or services and payment.
E-commerce includes a variety of marketplaces like Amazon and personal brand stores which can be created on e-commerce platforms like Shopify . While retail is one of the most common forms of e-commerce, there are plenty of types that may meet your business needs including:
Depending on your needs, you may either choose to create a website from scratch, which allows you to design and configure to your specific needs, but which may take some time to create. Or you can use an out-of-the-box platform like the previously mentioned Shopify, which allow you to get up and running much more quickly but doesn’t allow much customization.
Where to Start
If you’re interested in just getting your feet wet, you can start by selling only a handful of products – or even your best sellers. This can be especially beneficial if you have a huge inventory but merely want to start off small.
Contact the seasoned digital marketing consultant, Mauricio Piña, today at (956) 566-4998 to concoct a winning e-commerce strategy that will increase conversions and sales.