If you’re new to digital marketing or barely on the cusp of developing your own website, then you should know that there is plenty to learn about this complex world. One of the toughest concepts to grasp is Search Engine Optimization, otherwise known as SEO.
But SEO consists of more than just one single action. In fact, Google has over 200 SEO factors that they take into consideration when ranking a website (and one of your main goals should be to have a high ranking on Google search results).
That means your website, along with your overall digital marketing strategy, has to hit multiple targets, such as:
These are but a few components that need to be managed on an ongoing basis.
That’s right. SEO isn’t a one-and-done deal. It’s a process that requires you to remain on top of your game at all times. Google loves to change its algorithm constantly and you need to be aware of these changes in order to make the proper adjustments in your SEO strategy.
Is all this scaring you? Well…it shouldn’t.
While there’s definitely a learning curve to SEO, thankfully, there are quite a few resources available out on the Internet that can get you on the right path.
(Or you can always reach out to your local digital marketing consultant if your looking for a quick start or don’t have the time to handle the complexities of SEO.)
The Basics About JavaScript and SEO
JavaScript (JS) is a frequently used programming language to develop websites. However, there were issues for some time with crawlers being unable to properly index JS websites. When indexing couldn’t be properly completed then a website’s ranking was affected.
Fast forward a few years, however, and Google now has the ability to crawl JavaScript. This has changed digital marketing and SEO. It’s important to be aware, however, that there are certain instances in which a crawler could misinterpret content on your website and thus affect ranking results.
Google is leading the way in terms of successfully crawling JavaScript websites but you should still be wary of developing your entire website using it. It’s better that you use JavaScript for certain elements so that your site can be easily accessed by crawlers.
When it comes to JavaScript and SEO, you should know that:
There’s plenty (and we mean plenty) more that can be said about JavaScript and SEO but the resources below should help you to develop a clearer understanding.
The SEO Resources You Need to Know About
First on our list are the “Beginner Guides and How-To’s” of SEO:
What you need to know about JavaScript and SEO:
Google resources you need to know about:
Websites that can help you on your SEO journey: